It Is What It Is
It Is What It Is
April 1, 2026

SHOULD THE NFL MOVE TO 18 GAME REGULAR SEASONS & MARK CUBAN REGRETS SELLING THE DALLAS MAVERICKS!

Quick Read

NFL owners push for an 18-game season driven by revenue, Mark Cuban expresses regret over the buyers of the Mavericks, and the WNBA faces criticism for its marketing strategy around rising stars.
NFL owners are pushing for an 18-game season to generate an estimated $1 billion in additional revenue, reducing preseason games and adding a bye week.
Mark Cuban publicly regretted selling the Dallas Mavericks, implying the new owners prioritized a casino venture over the team's basketball operations.
Team USA's exclusion of Caitlin Clark and Angel Reese from its WNBA training camp is seen as a significant missed marketing opportunity for the league.

Summary

This episode covers several key sports business topics, starting with the NFL's potential shift to an 18-game regular season, driven by owners seeking an additional $1 billion in revenue and greater demands from highly paid players. The hosts also discuss the challenges and benefits of expanding the NFL internationally. A significant segment focuses on Mark Cuban's public regret over selling the Dallas Mavericks, citing the new owners' primary interest in a casino venture over basketball and their subsequent team management. The conversation also touches on the Dallas Cowboys' complex player contracts and the Philadelphia Eagles' dilemma with wide receiver A.J. Brown's disruptive behavior. Finally, the panel debates Team USA's decision to exclude Caitlin Clark and Angel Reese from its initial WNBA training camp roster, framing it as a missed marketing opportunity, and weighs in on the Dwyane Wade vs. James Harden debate.
This episode provides a candid look into the financial and strategic decisions shaping major sports leagues. It highlights how owner motivations, player contracts, and marketing strategies directly impact team performance and fan engagement. The discussions on the NFL's revenue-driven expansion, Mark Cuban's post-sale regrets, and the WNBA's marketing missteps offer valuable insights into the complex interplay of money, power, and public perception in professional sports.

Takeaways

  • NFL owners are motivated by an estimated $1 billion in additional revenue to expand the regular season to 18 games, demanding more from highly paid players.
  • International NFL games face significant travel challenges for teams, making a full European expansion difficult despite fan interest.
  • Mark Cuban regretted selling the Dallas Mavericks due to the buyers' focus on a casino project rather than the team's basketball success.
  • The Dallas Cowboys' use of non-exclusive franchise tags is a 'genius' financial strategy by Jerry Jones to evaluate players like George Pickens before long-term commitments.
  • The Philadelphia Eagles face a dilemma with A.J. Brown, whose 'distracting force' and locker room antics may outweigh his talent, potentially forcing a trade.
  • Team USA's decision to omit Caitlin Clark and Angel Reese from the WNBA training camp is viewed as a major marketing misstep, failing to capitalize on their current popularity.

Insights

1NFL Owners Prioritize Revenue in 18-Game Season Push

NFL owners are actively pushing for an 18-game regular season, reducing preseason games from three to two and adding an extra bye week. The primary motivation is financial, with an estimated $1 billion in additional revenue for the league. This move is also seen as a way for owners to demand more from players who are receiving increasingly larger contracts.

Maurice Clarrett states, 'The average owner for regular season games profits between 8.5 to $10 million... I seen a billion dollars in additional revenue for the league.' He adds, 'these owners are saying, 'Hey man, we're going to demand more out of you because we obviously paying you guys more.''

2Mark Cuban's Regret Over Mavericks Sale Tied to Buyer's Motives

Mark Cuban publicly expressed regret not about selling the Dallas Mavericks, but about 'who I sold it to.' The new majority owners, the Adena and Deont families, were reportedly more interested in building a casino than in the basketball team itself. This shift in priority, coupled with decisions like the potential departure of Luka Doncic, has led Cuban, who remains a minority owner, to reportedly explore options to buy the team back.

Cuban stated, 'I don't regret selling. I regret who I sold it to. I made a lot of mistakes in the process.' Maurice Clarrett notes, 'these people were more interested in building the casino than really getting the team and running the team.' Mace adds that Cuban 'was even making a play... to try and get some investors to buy it back.'

3Cowboys' Franchise Tag Strategy for Wide Receivers

The Dallas Cowboys are employing a strategic financial approach by using a non-exclusive franchise tag for George Pickens, guaranteeing him $27.3 million for the 2026 season, while CD Lamb is on a long-term $136 million deal. This allows Jerry Jones to evaluate Pickens' performance and commitment without a long-term contract, especially given the team's history of high player salaries without championship success. Players typically dislike franchise tags due to injury risk.

Mace describes the franchise tag as 'genius for Jerry Jones' to 'save money' and 'see what this [player] going to do this year if I give this [player] his long-term contract.' He highlights the Jones family's frustration: '30 something years without a championship and everybody gets paid.'

4A.J. Brown's Distracting Behavior Poses Eagles Dilemma

A.J. Brown's 'distracting force' and 'antics'—including public comments, crying for the ball, and perceived innuendos—have created a 'cancerous' locker room environment for the Philadelphia Eagles. Despite his talent, his behavior is seen as detrimental to team cohesion and focus, potentially forcing the Eagles to consider moving on from him.

Maurice Clarrett states, 'he was so much of a distracting force... with all the antics, the crying for the ball, the innuendos.' Mace adds, 'he thinks that everybody is a problem to him.'

5WNBA Misses Marketing Opportunity with Clark and Reese Exclusion

Team USA's decision to exclude highly popular collegiate stars Caitlin Clark and Angel Reese from its initial WNBA training camp roster is criticized as a significant marketing misstep. While an insider suggested it's normal for players to rotate for evaluation, the panel argues that the WNBA, as a developing brand, should capitalize on 'who's hot' to generate publicity and expand its audience, rather than strictly adhering to traditional 'earning their deal' protocols.

Maurice Clarrett states, 'they dropped the ball significantly' and that Clark and Reese are 'synonymous with modernday women's sports.' Mace emphasizes, 'the team just is going to get more publicity' with them, and it's 'a part of marketing this WNBA to a bigger audience.'

Bottom Line

The NFL's push for an 18-game season, coupled with international games, indicates a global revenue maximization strategy that may eventually lead to permanent overseas franchises, despite current logistical challenges.

So What?

This signals a long-term shift in how professional sports leagues view their market boundaries, prioritizing global expansion and revenue over traditional player welfare or travel concerns, potentially creating new economic hubs for the sport.

Impact

Entrepreneurs could explore ventures in international sports logistics, fan engagement platforms for global audiences, or localized merchandise and media rights for emerging NFL markets.

Mark Cuban's regret over his Mavericks sale highlights a growing tension between traditional sports ownership (focused on team success and community) and new ownership (often driven by broader business interests like real estate or gambling licenses).

So What?

This divergence can lead to instability and fan dissatisfaction if new owners prioritize non-sports ventures, potentially devaluing the team's core identity and performance. It also underscores the importance of due diligence on buyer motivations in high-value asset sales.

Impact

Advisory services specializing in sports franchise sales could develop specific frameworks to vet potential buyers' long-term vision for the team, ensuring alignment with sports values and preventing future 'seller's remorse' scenarios.

Lessons

  • When negotiating high-value asset sales, thoroughly vet the buyer's long-term intentions and secure explicit commitments to prevent future regrets or misalignment of values.
  • For developing brands, prioritize leveraging current cultural phenomena and popular figures for marketing, even if it means bending traditional 'earning your stripes' protocols.
  • Recognize that in high-stakes environments, financial incentives often drive strategic decisions, requiring a clear understanding of stakeholder motivations beyond stated goals.

Quotes

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"If we put another game on a record or if we put another regular season game on the schedule that we can generate, I think I seen a billion dollars in additional revenue for the league."

Maurice Clarrett
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"I don't regret selling. I regret who I sold it to. I made a lot of mistakes in the process and I'll leave it at that."

Mark Cuban (quoted by Treasure Wilson)
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"When you have just that attitude in locker room, that stuff is like cancerous. You know, when you're trying to go pursue it all and win it all, you don't need somebody distracting your quarterback."

Maurice Clarrett
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"I don't think you can disqualify somebody's opinion from them not basically being as good as you in that sport. People have eyes, people have opinions, people have a right to opinions."

Maurice Clarrett

Q&A

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