Ruby Franke Deep Dive: Where Are They Now? - H3 After Dark #17
Quick Read
Summary
Takeaways
- ❖Ruby Franke's '8 Passengers' YouTube channel, started in 2015, amassed over 2.5 million subscribers by 2020 before public backlash over child abuse allegations.
- ❖Key turning points included Ruby making her oldest son sleep on a beanbag for months and withholding lunch from her six-year-old daughter.
- ❖Jodie Hildebrandt, a 'therapist' approved by the LDS church, systematically manipulated Ruby and other women, isolating families and fostering cult-like behavior.
- ❖Kevin Franke, Ruby's husband, moved out of the house and did not see his four youngest children for a full year, citing Jodie's directives.
- ❖Jodie Hildebrandt's own family member, Jesse, reported similar abuse (being tied, duct-taped, isolated) by Jodie over a decade before the Franke case, indicating systemic failure.
- ❖Ruby and Jodie both pleaded guilty to four counts of aggravated child abuse, receiving sentences of 4 to 30 years, with actual time determined by a parole board.
- ❖Chad Franke, the oldest son, expressed concern over lost income from the YouTube channel after the abuse revelations, highlighting the financial pressures on child influencers.
- ❖Sherry Franke, the oldest daughter, actively campaigned for and helped pass a Utah law in March 2023 to protect child influencers, ensuring financial compensation and content removal rights.
- ❖The new Utah law mandates child influencers receive 15% of earnings (if the channel makes over $20k/year and they are in 30% of content) and the right to demand content removal after age 18.
Insights
1Escalation of Abuse and Public Backlash
Ruby Franke's parenting methods, initially presented as strict Mormon discipline on her '8 Passengers' channel, escalated into severe abuse. Key incidents, such as forcing her son Chad to sleep on a beanbag for seven months and withholding lunch from her six-year-old daughter, drew widespread public condemnation and led to the channel's decline and eventual suspension.
The hosts discuss the 2020 turning point where public scrutiny intensified after videos surfaced of Chad discussing his beanbag punishment and Ruby refusing to bring her daughter lunch. 'People were going back and digging and looking for other ways that the mom had been abusive.'
2Jodie Hildebrandt's Cult-like Manipulation
Jodie Hildebrandt, a 'marriage counselor' vetted by the LDS church, systematically manipulated Ruby and other women, fostering a high-control environment. She encouraged isolation, public shaming, and spiritual abuse, ultimately leading to Ruby separating from Kevin and moving her children into Jodie's home, where the most severe abuse occurred.
The hosts detail Jodie's methods: 'Jod is praising some people, shaming others, encouraging the couples to shame each other. There's manipulation. There's obviously spiritual abuse happening.' Kevin Franke also recounts Jodie's workshops where 'men are horrible' was the palpable energy.
3Kevin Franke's Inaction and Justification
Kevin Franke, Ruby's husband, moved out of the family home in 2022 and did not see his four youngest children for a year, despite being aware of Jodie's influence. He justified his absence by claiming he was on a 'mission' to 'heal himself' based on Jodie's directives, demonstrating a profound failure to protect his children.
Kevin states, 'It was just this constant drip of you're the problem. You're the problem. You're dangerous.' He believed he needed to 'work on yourself and heal yourself and then come back to us a healed and a truthful and a man of truth.'
4Prior Abuse Allegations Against Jodie Hildebrandt
Over a decade before the Ruby Franke case, Jodie Hildebrandt was reported to the police by a teenage family member (Jesse) living in her care, who described similar abuse tactics including forced outdoor sleeping, duct-taping of the mouth, and isolation. This prior report highlights a systemic failure to address Jodie's abusive patterns.
Jesse Hildebrandt recounts, 'I experienced being tied. I experienced being duct taped. I experienced being blindfolded. I experienced severe isolation.' The report from 2010 noted the teen was forced to 'sleep outside in a sleeping bag and had at one point duct taped their mouth shut.'
5Children's Varied Responses and Advocacy
Ruby's older children, Chad and Sherry, processed the trauma differently. Chad engaged in social media with a 'tongue-in-cheek' approach and launched a merchandise brand ('Reason'). Sherry, however, pursued legislative change, successfully advocating for a Utah bill to protect child influencers.
Chad discusses his 'Reason' brand, stating, 'Love doesn't equal control. A statement against possession, pressure, and power disguised as care.' Sherry is shown speaking to the Utah Congress, stating, 'There is never ever a good reason for posting your children online for money or fame.'
6New Legislation Protecting Child Influencers
Inspired by Sherry Franke's advocacy, Utah passed a law in March 2023 to protect child influencers. This legislation ensures financial compensation for children featured in monetized content and grants them the right to demand the removal of content after turning 18.
The new law 'sets up a system for children to be financially compensated... if they were in at least 30% of the content... and that content is making at least 20K a year.' It also grants kids 'the right to demand that content gets taken down after they turn 18.'
Bottom Line
The case of Ruby Franke and Jodie Hildebrandt reveals a dangerous blueprint for how manipulative individuals can exploit existing community structures (like the LDS church's vetting process for counselors) and the burgeoning influencer economy to gain control and inflict severe abuse.
This highlights the critical need for external oversight and independent verification of 'trusted' community figures, especially those in counseling or spiritual leadership roles, to prevent the formation of high-control groups and protect vulnerable populations.
Develop independent, secular vetting services for community leaders and therapists, especially in regions with strong religious or cultural ties, to offer an alternative to internal, potentially compromised, approval processes.
The successful passage of child influencer protection laws in Utah, driven by a victim of the abuse, indicates a growing awareness and legislative momentum against the exploitation of children in online content.
This trend suggests an impending 'avalanche of lawsuits' and further legislative action as more child influencers age out and seek redress for financial and emotional exploitation, potentially reshaping the entire family vlogging industry.
Legal tech companies could develop specialized services for child influencers to manage their digital rights, track earnings, and initiate content removal requests upon reaching adulthood. Advocacy groups can expand their efforts to push for federal legislation, standardizing protections across all states.
Opportunities
Reason (Chad Franke's Brand)
A merchandise company focused on themes of breaking free from control, speaking up, and self-ownership. The brand's messaging directly references experiences of manipulation and the journey to personal freedom, resonating with individuals who have felt 'boxed in, shut out, or told to stay small.'
Key Concepts
High-Control Group Dynamics
The episode illustrates how Jodie Hildebrandt leveraged spiritual authority and psychological manipulation to create a high-control environment, isolating individuals from external support, fostering dependency, and dictating every aspect of their lives, mirroring classic cult tactics.
Exploitation Economy (Child Influencers)
The discussion highlights how the monetization of children's lives through family vlogging creates an 'exploitation economy,' where financial incentives can lead parents to compromise their children's privacy, well-being, and safety, often under the guise of 'family content' or 'parenting hacks.'
Lessons
- Advocate for federal legislation to protect child influencers, ensuring financial compensation, content removal rights, and stricter oversight, mirroring Utah's new law.
- Exercise extreme caution and critical thinking when consuming family vlogging content, recognizing the potential for child exploitation and the creation of 'feeding grounds for pedophiles.'
- Support organizations and initiatives that provide resources and safe spaces for individuals escaping high-control groups or cults, and educate yourself on the signs of spiritual or psychological manipulation.
- Report suspected child abuse or neglect to authorities, even if previous reports were dismissed, as sustained attention can be crucial for intervention.
- Encourage open dialogue within communities about the dangers of unchecked authority, especially when religious or spiritual leaders exert undue influence over personal and family decisions.
Notable Moments
The 12-year-old son, emaciated and injured, escapes Jodie Hildebrandt's home and seeks help from a neighbor.
This desperate act directly led to the discovery of the abuse, the rescue of the remaining children, and the arrests of Ruby Franke and Jodie Hildebrandt, ending years of suffering.
A 10-year-old sister is found in a closet, head shaved, refusing to emerge for hours due to fear that police were part of a 'test' by Jodie.
This vividly illustrates the profound psychological conditioning and terror inflicted upon the children, demonstrating the depth of Jodie's manipulative control.
Chad Franke, Ruby's oldest son, confronts his mother in jail, using spiritual language to help her recognize the wrongness of her actions.
This was reportedly the first time anyone close to Ruby had 'fought back' against her delusions, marking a potential turning point in her understanding of her crimes.
Quotes
"I don't think our viewers knew that you've been sleeping on a bean bag. I've been sleeping on a bean bag since October."
"My distorted version of reality went largely unchecked as I would isolate from anyone who challenged me. I was led to believe that this world was an evil place filled with cops who control, hospitals that injure, government agencies that brainwash..."
"There is never ever a good reason for posting your children online for money or fame. There is no such thing as a moral or ethical family vlogger."
"I promise you that the parents are aware of these predators and choose to post their children anyway."
Q&A
Recent Questions
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