The Rubin Report Podcast
The Rubin Report Podcast
June 15, 2026

Disney Exec Phone Call Details Revealed & the Next Threat to Conservatives | Ron DeSantis

YouTube · Taxr0jlPk7c

Quick Read

Florida Governor Ron DeSantis details his aggressive governance strategy, from property tax reform and managing population growth to his high-stakes battle with Disney and broader efforts to 'recapture ground' from the left.
DeSantis pushed for historic property tax cuts in Florida to combat affordability issues, despite legislative hurdles.
His administration directly challenged Disney's corporate activism by revoking its self-governing status, setting a precedent against 'corporate wokeness'.
DeSantis advocates for 'recapturing ground' from the left through institutional reforms, not just stopping their advances.

Summary

Governor Ron DeSantis outlines his approach to governing Florida, emphasizing bold, conservative action over cautious politics. He discusses his efforts to implement significant property tax reductions, aiming to eliminate homestead taxes entirely to improve affordability, despite legislative pushback. DeSantis addresses the challenges of Florida's rapid population growth, including infrastructure demands and housing affordability, highlighting his administration's investment in roads and environmental conservation. A central theme is his willingness to confront powerful entities, exemplified by his public battle with Disney. He recounts advising Disney's CEO to stay out of Florida's education policy debate, and when Disney vowed to fight the Parental Rights in Education bill, DeSantis retaliated by stripping the company of its self-governing status. He frames this as a pivotal moment in pushing back against 'corporate wokeness' and ESG/DEI agendas. Looking ahead, DeSantis advocates for codifying conservative policies to ensure their longevity beyond his term, focusing on institutional reforms in education and challenging what he perceives as the 'pathologies of the left.'
This episode offers a direct look into Governor DeSantis's governing philosophy and political strategy, which has significantly reshaped Florida's political and economic landscape. His detailed accounts of policy battles, particularly against Disney and 'corporate wokeness,' provide a blueprint for how a conservative leader can leverage state power to challenge large corporations and institutional leftism. For anyone interested in the future of conservative governance, state-level policy innovation, or the interplay between politics and corporate influence, DeSantis's candid reflections offer valuable insights into a high-stakes, results-driven approach.

Takeaways

  • Florida aims for the largest property tax reduction in its history, with DeSantis advocating for the complete elimination of homestead taxes to boost affordability.
  • DeSantis confronted Disney after they vowed to fight Florida's education policies, revoking their special self-governing district and forcing them to pay their 'fair share.'
  • The clash with Disney served as a turning point against 'corporate wokeness,' demonstrating that conservative leaders would fight back against companies pushing left-wing agendas.
  • Florida has seen an unprecedented shift of 1.8 million voters to Republican registration under DeSantis, which he attributes to leading with 'bold colors' and delivering results.
  • DeSantis is focused on institutional reforms, such as decertifying partisan teacher unions and implementing 5-year reviews for tenured professors, to roll back leftist influence in education.

Insights

1Ambitious Property Tax Reform to Boost Affordability

DeSantis initiated a push for the largest property tax reduction in Florida's history, aiming to significantly reduce or eliminate taxes on homesteaded properties. He cited a doubling of local government tax revenue from $32 billion in 2019 to $60 billion, arguing that even with population growth and inflation, this increase was excessive. His proposal, which would have entirely phased out homestead taxes while still leaving local governments with 35% more revenue than seven years prior, faced legislative resistance but led to a substantial tax cut measure on the ballot.

Local governments have taxed people 32 billion then and 60 billion now... We could eliminate all tax on homestead and they would still have 35% more revenue than they had 7 years ago... there is going to be on the ballot a the biggest property tax reduction in the history of the state.

2Managing Unprecedented Population Influx and Economic Growth

Florida experienced an influx of 2.3 million people in five years, the highest net migration of any state. DeSantis acknowledges the pride Floridians feel as a destination for 'sanity and freedom' but also the challenges this growth presents. His administration addressed infrastructure strains by allocating $7-8 billion from state surpluses to accelerate road projects by a decade. To balance development with conservation, Florida established the Wildlife Corridor and conserved hundreds of thousands of acres, ensuring agricultural land remains undeveloped.

It's about 2.3 million people in about 5 years. It's extraordinary... I took about 7 or 8 billion dollars from that and we did infrastructure road projects... We did the Florida wildlife corridor... We've put hundreds of thousands of additional acres into conservation.

3Confronting Corporate Wokeness: The Disney Battle

DeSantis directly challenged Disney after its CEO publicly opposed Florida's Parental Rights in Education bill. He advised Disney to stay out of the legislative debate, but when the company vowed to use its power to repeal the law, DeSantis responded by stripping Disney of its long-standing self-governing status (Reedy Creek Improvement District). He framed this as a necessary move to prevent corporations from attacking state policy while benefiting from special government subsidies. The outcome saw Disney lose its special privileges, contribute more to local taxes, and commit $18 billion in new investments to its Florida parks, demonstrating that the state would not 'subsidize' corporate activism.

The then CEO called me... My advice to you is stay out of it... We're going to do everything in our company's power... We yanked the local government away from them, put it under state receivership... Disney's now pitching in, paying their fair share... they're investing $18 billion into their parks.

4Institutional Reform to Roll Back Leftist Influence

DeSantis details his strategy to 'recapture ground' from the left within various institutions. In K-12 education, he signed legislation for the decertification of partisan teacher unions to prevent them from controlling the system. In higher education, a law was passed requiring all tenured professors to undergo a review every five years, with the possibility of termination for poor performance, aiming to address perceived liberal biases and agendas.

I signed legislation providing for the decertification of these partisan teacher unions... all tenured professors must undergo review every 5 years and can be terminated for poor performance.

Bottom Line

The success of 'bold colors' governance in Florida has created a new political dynamic where 'liberal ideas' might infiltrate the Republican party through primaries, as candidates adopt the 'R' label without truly conservative principles.

So What?

This suggests a potential long-term challenge for conservative movements: maintaining ideological purity within a dominant party, even as it achieves supermajorities. It implies that electoral success alone doesn't guarantee sustained conservative governance.

Impact

For conservative activists, the opportunity lies in developing robust primary vetting processes and educating voters on candidates' true ideological stances beyond party labels, to prevent 'corporatist' or less conservative elements from gaining power.

DeSantis's confrontation with Disney served as a 'turning point' against corporate wokeness, empowering other corporate executives to resist ESG and DEI pressures from their boards by citing the potential for similar political backlash.

So What?

This indicates a shift in the corporate landscape, where the 'path of least resistance' for businesses might no longer be to appease left-leaning activists. It suggests that political pushback from conservative states can alter corporate decision-making on social issues.

Impact

Businesses seeking to avoid political entanglement or those ideologically aligned with conservative principles could leverage this precedent to justify focusing on core business objectives rather than social advocacy, potentially leading to a re-evaluation of corporate social responsibility strategies.

Key Concepts

Bold Colors, Not Pale Pastels

This model describes a political strategy of taking clear, decisive, and often confrontational stances on issues, rather than adopting moderate or compromising positions. DeSantis argues that this approach, while initially drawing criticism, ultimately delivers results and proves to be more effective politically, leading to stronger public support and voter shifts.

Recapture Ground

Beyond merely resisting the advances of opposing ideologies, this model emphasizes actively rolling back and reversing policies or influences that have already been established within institutions. DeSantis applies this to areas like education and corporate governance, arguing that simply 'yelling stop' is insufficient when the 'left has already succeeded in a lot of stuff.'

Lessons

  • Challenge established narratives: When faced with criticism or 'narrative' about legislation, focus on the facts of the policy rather than media interpretations.
  • Don't subsidize opposition: If an entity benefits from state support while actively undermining state policies, consider withdrawing those benefits.
  • Lead with 'bold colors': Don't shy away from strong, conservative policies even in politically divided environments, as delivering results can shift public opinion and voter registration.

The 'Bold Colors' Governance Playbook

1

Identify and Isolate 'Pathologies of the Left': Clearly define and target specific ideological influences or policies deemed detrimental within institutions.

2

Push the Envelope and Lead from the Front: Initiate aggressive legislative and executive actions, taking 'incoming' criticism rather than waiting for external pressure groups.

3

Deliver Tangible Results: Implement policies that visibly improve citizens' lives (e.g., tax cuts, infrastructure, economic growth) to build organic public support and validate the 'bold' approach.

4

Recapture Institutional Ground: Implement structural reforms within key institutions (e.g., education, corporate governance) to roll back established opposing influences, rather than just preventing future advances.

5

Codify Policies for Longevity: Ensure significant reforms are enacted through legislation, not just executive orders, to make them durable and resistant to future political shifts.

Notable Moments

DeSantis shares an anecdote about being on the cover of Cigar Aficionado magazine, highlighting a personal interest outside of policy.

This moment provides a glimpse into DeSantis's personality, showing a lighter side and personal interests that contrast with his public image as a policy-focused governor.

DeSantis recounts being corrected for ordering scotch in Kentucky, where 'we drink Kentucky bourbon,' illustrating the importance of local customs.

This humorous anecdote humanizes DeSantis, showing a moment of cultural misstep and his ability to learn from it, making him relatable to the audience.

DeSantis describes his love-hate relationship with his Oura Ring, which praises his golf activity but criticizes his sleep patterns.

This personal detail offers a relatable insight into the challenges of balancing a demanding public life with personal well-being, and the ubiquitous nature of health tracking technology.

DeSantis shares a story about his young son's golf putt hitting the flagstick, leading to a lesson about why pros remove it.

This moment highlights DeSantis's role as a father and his enjoyment of family life, connecting with the audience on a personal level and showing him in a different light than his political persona.

Quotes

"

"I would love for you to own your home and it not be used as a piggy bank for for government."

Ron DeSantis
"

"If I did control it, I probably would have some say I would uh there may be some I wouldn't let in."

Ron DeSantis
"

"I don't think that's their fiduciary obligation to their shareholders. It should be to earn returns for their shareholders, not try to fight Florida on our education policy."

Ron DeSantis
"

"You want to do your job and stick to your business is fine, but you're getting in our arena if you're pushing left and you're trying to impose this on our society, I'm fighting back and we're going to win."

Ron DeSantis
"

"What we showed is when you do do bold colors, when you're leading, when you're getting out in front and delivering results, not only is that more conservative, it's also better politics."

Ron DeSantis
"

"If you're just saying stop no more leftism, that is not sufficient. You need to recapture this ground. You need to roll back leftism and make sure that we have a free society."

Ron DeSantis

Q&A

Recent Questions

Related Episodes

Secret Podcast Preview: The Last Temptation of Sarah Longwell
Bulwark TakesJun 27, 2026

Secret Podcast Preview: The Last Temptation of Sarah Longwell

"Sarah Longwell and JVL delve into Pete Buttigieg's evolving political philosophy and critically analyze a viral tweet about Democratic election lessons, revealing their differing views on institutional reform and voter sentiment."

Political StrategyInstitutional ReformDemocratic Party+2
Trump DOJ REACHES NEW LOW Trying to SAVE Trump
The Intersection with Michael PopokMay 25, 2026

Trump DOJ REACHES NEW LOW Trying to SAVE Trump

"Professor Aziz Huck dissects the foundational principles of the rule of law, revealing how modern political partisanship and the Justice Department's 'weaponization fund' challenge core constitutional mechanisms and legal predictability."

Rule of LawConstitutional LawAmerican Politics+2
Trump's HEATED Call + AOC's Data Center Deep Dive | PBD #804
PBD PodcastMay 22, 2026

Trump's HEATED Call + AOC's Data Center Deep Dive | PBD #804

"This episode dissects the week's most impactful events, from Trump's contentious call with Netanyahu and Elon Musk's path to trillionaire status, to the societal implications of AI-driven job displacement and AOC's unexpected political alignment on data center concerns."

GeopoliticsAI TechnologyEconomic Disruption+2
DeSantis Map Sued in Florida. Tennessee Targets Black District. FBI Raids Louise Lucas
Roland Martin UnfilteredMay 7, 2026

DeSantis Map Sued in Florida. Tennessee Targets Black District. FBI Raids Louise Lucas

"This episode exposes aggressive Republican gerrymandering efforts in Florida and Tennessee, a politically charged FBI raid on a Virginia Democratic leader, and disproportionate death penalty sentences against Black individuals in Tarrant County, Texas, framing them as a systemic assault on Black political power and civil rights."

GerrymanderingVoting RightsRacial Justice+2