10 to Life
10 to Life
January 5, 2026

Jodi Hildebrandt | What Netflix's 'Evil Influencer' Left Out: The Secret Affair & True Motives

Quick Read

This episode exposes critical details about Jodi Hildebrandt's cult-like 'Connections' program, her alleged intimate relationship with Ruby Franke, and a history of abuse that Netflix's 'Evil Influencer' documentary omitted.
Jodi Hildebrandt and Ruby Franke allegedly had an intimate relationship, a detail omitted by Netflix but confirmed in Sherry Franke's book.
Hildebrandt's 'Connections' program was a lucrative cult, generating an estimated $46,000/month by exploiting vulnerable clients.
Hildebrandt's abusive methods, including physical and emotional torment, were practiced on her own family members years before Ruby Franke.

Summary

This episode of 'Serlessly' critically analyzes the Netflix documentary 'Evil Influencer: The Jodi Hildebrandt Story,' highlighting significant omissions regarding Hildebrandt's true motives, her alleged intimate relationship with Ruby Franke, and a long history of abusive practices. The host, Annie Elise, details how Hildebrandt, a self-proclaimed therapist and life coach, leveraged her 'Connections' program to exert control, financially exploit clients, and inflict severe abuse, including on her own family members, long before her involvement with Ruby Franke. The discussion covers Hildebrandt's psychological background, her distorted interpretation of LDS teachings, and the chilling parallels between her methods and those of other notorious cult leaders, emphasizing her role as the mastermind behind the Franke family's torment.
Understanding the full scope of Jodi Hildebrandt's manipulation and abuse, including her alleged intimate relationship with Ruby Franke and a history of pre-existing abusive patterns, provides a more complete picture of the 'Eight Passengers' case. This context is vital for recognizing the insidious nature of cults, the financial exploitation involved, and how individuals can be drawn into and perpetrate extreme harm under the guise of 'truth' or 'healing.' It also raises important questions about media portrayals of such complex cases and the ongoing risks posed by cult leaders even after incarceration.

Takeaways

  • The Netflix documentary 'Evil Influencer' focused heavily on the rescue of Ruby Franke's children but omitted critical details about Jodi Hildebrandt's past and relationship with Ruby.
  • Jodi Hildebrandt's 'Connections' program operated as a cult, using 'principles' like 'honesty, responsibility, and humbleness' to control and exploit followers.
  • Hildebrandt's niece, Jesse, revealed that Jodi subjected her to extreme punishments, including sleeping outside in the snow and being locked in a windowless room, years before the Franke case.
  • Sherry Franke's book, 'The House of My Mother,' strongly suggests an intimate relationship between Jodi Hildebrandt and Ruby Franke, describing a 'honeymoon suite' scene.
  • Jodi Hildebrandt's 'Connections' business generated an estimated $46,000 per month, with clients paying up to $10,000 annually, often more than their mortgages.
  • Hildebrandt's teachings demonized the LGBTQ+ community and pornography, which the host believes was a projection of Hildebrandt's own struggles with sexuality.
  • Jodi Hildebrandt continues to run her cult from prison and, like Ruby Franke, is eligible for parole as early as December 2026, despite their 1-15 year sentences.

Insights

1Omitted Intimate Relationship Between Jodi and Ruby

The Netflix documentary did not fully explore the alleged intimate relationship between Jodi Hildebrandt and Ruby Franke. Ruby's daughter, Sherry Franke, explicitly described a scene in her book, 'The House of My Mother,' where she walked in on Jodi and Ruby in a candlelit room with massage oils, likening it to a 'honeymoon suite.' Sherry further stated that the women 'condemned queerness very publicly in their connections videos while embodying it privately.'

Sherry Franke's book 'The House of My Mother, A Daughter's Quest for Freedom' (, , )

2Jodi's History of Abuse Predates Ruby Franke

Jodi Hildebrandt's abusive methods were not new when she met Ruby Franke. Her niece, Jesse, detailed her own experiences of abuse by Jodi, including being forced to sleep outside in the snow, locked in a windowless office closet, and made to write out fabricated 'sins' while begging for forgiveness. This demonstrates a long-standing pattern of psychological and physical torment.

Interview with Jodi's niece, Jesse, on Mormon Stories podcast (, )

3Financial Exploitation and Cult-Like Structure of 'Connections'

Jodi Hildebrandt's 'Connections' program was a highly profitable cult. It generated an estimated $46,000 per month, with clients paying around $10,000 annually for 'therapy' and courses. Former members described a system of 'shame-based learning,' 'crazymaking' (gaslighting), using 'God to push their point,' and fostering codependency, often leading to clients spending more on 'Connections' than their mortgages.

Netflix documentary findings on Jodi's income and client testimonials (, )

4Jodi's Psychological Background and Sexuality Thesis

Jodi Hildebrandt's early academic work included a thesis on 'the experiences of LDS women and how their culture influences manifestations of their sexuality' in 2001. This research, prompted by a professor's question about masturbation among LDS women, explored the silence and 'sacredness' surrounding sexuality. The host speculates that Hildebrandt's later condemnation of the LGBTQ+ community and fixation on 'sexual elements in children' might stem from her own unresolved struggles with her sexuality, projecting her 'unpure' feelings onto others.

Jodi's 2001 thesis presentation and host's analysis (, )

5Continued Cult Operation and Early Parole Eligibility

Despite being incarcerated, Jodi Hildebrandt continues to run her 'Connections' cult from behind bars, portraying herself as a 'scapegoat.' Both Hildebrandt and Ruby Franke were sentenced to four consecutive terms of 1 to 15 years, meaning they could serve up to 60 years or as few as 4. Their first parole hearing is scheduled for December 2026, raising concerns about their potential early release and continued risk to the public given their lack of remorse and ongoing influence.

Host's report on current status and parole hearings (, )

Bottom Line

Jodi Hildebrandt's intense public condemnation of the LGBTQ+ community and her fixation on 'sexual elements in children' likely stemmed from her own deeply repressed or unacknowledged struggles with her sexuality.

So What?

This projection suggests that her 'teachings' were not about objective truth but a mechanism to externalize and control her internal conflicts, making her a dangerous and hypocritical figure.

Impact

Analyzing the psychological underpinnings of cult leaders' public pronouncements against specific groups could reveal patterns of projection, offering new avenues for early identification and intervention against such movements.

Lessons

  • Be wary of 'therapists' or 'life coaches' who claim direct divine inspiration for their 'principles' or use unique, exclusionary terminology to define common concepts.
  • Recognize signs of cult-like behavior, such as shame-based learning, gaslighting (crazymaking), demanding excessive financial contributions, and encouraging isolation from external relationships.
  • Educate yourself and others on the tactics cults use to recruit and control individuals, especially those who may be seeking guidance, connection, or fulfillment.

Quotes

"

"Why didn't they expand more on Jod's romantic relationship with Ruby and what Sherry claims to have seen in that bedroom? Why didn't they talk more about her past and teachings and how many couples she truly broke up?"

Annie Elise
"

"If you will stay inside truth, you will not become ill. You just, you just won't. My desire is to spread this throughout the whole entire world."

Jodi Hildebrandt
"

"The room was bathed in the soft glow of candles. The air was heavy with the scent of lavender and vanilla wafting from the massage oils on the dresser. I quickly grabbed what I needed and got the hell out of there, feeling like I had just walked into someone else's honeymoon suite. The only thing missing was the rose petals on the bed."

Sherry Franke (read by Annie Elise)
"

"They drill the material through put downs and labeling. It's even traumatic for some people and they say if you disagree with them, then you are wrong, even though they teach you that there's no right or wrong."

Former Connections member (read by Annie Elise)

Q&A

Recent Questions

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