How Common Knowledge Shapes the World, with Steven Pinker
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Summary
Takeaways
- ❖Common knowledge is defined as 'when everyone knows that everyone knows... ad infinitum,' distinguishing it from mere private knowledge.
- ❖This recursive knowledge is crucial for coordination, enabling institutions like money, government, and language.
- ❖Non-verbal signals (laughing, crying, blushing, eye contact) serve as 'common knowledge generators' by making internal states publicly visible.
- ❖Social interactions often involve 'weasel words' or 'plausible deniability' to avoid making sensitive information common knowledge, preserving relationships.
- ❖The 'Emperor's New Clothes' story illustrates how public acknowledgment (converting private to common knowledge) can instantly shift power dynamics.
- ❖Financial crises like bank runs and speculative bubbles are driven by common knowledge: people act based on what they believe others will do.
- ❖Societal polarization is partly caused by the segregation of information networks, leading to disjoint 'pools of common knowledge'.
- ❖Adopting norms of 'epistemic humility' and viewing argument as truth-seeking, not war, can help bridge common knowledge divides.
Insights
1The Recursive Nature of Common Knowledge
Common knowledge is not merely when everyone knows something, but when 'everyone knows that everyone knows... ad infinitum.' This infinite recursion is a technical definition from game theory and philosophy, crucial for understanding how societies coordinate. It differentiates public knowledge from private knowledge, where individuals might know something but not realize others also know it.
STEVEN: So common knowledge in the technical sense refers to the situation where I know something, you know it, I know that you know it, you know that I know it, I know that you know that I know it, ad infinitum. So it's when everyone knows that everyone knows and the dot, dot, dot is essential.
2Common Knowledge Underpins Civilization and Institutions
The concept of common knowledge is fundamental to the existence of civilization, institutions like government, the value of money, and even language itself. Money holds value because everyone knows that everyone else treats it as valuable. Governments wield power because citizens commonly acknowledge their authority. Language works because there's common knowledge about what words signify.
STEVEN: The only reason that a piece of paper with Abraham Lincoln on it is valuable is because other people treat it as valuable. Now, why do they treat it as valuable? Well, because they know that other people will treat it as valuable. That's what makes it a currency. Likewise, for power, there's no way a government can intimidate every last member of its citizenry... because everyone treats them as if they are. It's a social reality.
3Non-Verbal Cues as Common Knowledge Generators
Conspicuous non-verbal displays like laughing, crying, blushing, and eye contact function as 'common knowledge generators.' They make an internal state publicly visible, ensuring that not only do you know you're experiencing it, but others know, and you know they know, and so on. This shared awareness facilitates social bonding and communication.
STEVEN: Why do you shed tears? I suggest that they are common knowledge generators. So, when you're laughing, you know you're laughing because your breathing is interrupted. Other people know you're laughing because they can hear it. Other people know that you know, you know that other people know, etc.
4Plausible Deniability and 'Weasel Words' Preserve Relationships
In social interactions, people often use euphemisms, innuendo, or 'weasel words' to hint at intentions without making them common knowledge. This 'acceptable duplicity' allows parties to maintain a desired relationship (e.g., platonic, professional) by providing plausible deniability, preventing an explicit shift to a different, potentially undesirable, dynamic (e.g., transactional, sexual).
STEVEN: I have a chapter called Weasel Words... Let's say you were trying to bribe a maitre d to jump the queue... You might, holding out a $50 bill in peripheral vision, say, is there anything you can do to shorten my wait? I was wondering if you might have a cancellation. Right. And not, if I give you $50, will you seat me right away?
5The 'Emperor's New Clothes' and the Power of Public Pronouncement
The story of the Emperor's New Clothes is a prime example of common knowledge. Everyone privately knew the emperor was naked, but it wasn't common knowledge until the child publicly stated it. This act converted private understanding into shared, public awareness, instantly changing the relationship between the people and the emperor from deference to ridicule.
STEVEN: So I actually opened the book with the emperor's new clothes because that's a story about common knowledge. When the little boy said the emperor was naked, he wasn't telling anyone anything they didn't already know, but he was changing their knowledge because when he blurted it out in public, now everyone knew that everyone else knew that everyone else knew.
6Fracturing of Common Knowledge Fuels Societal Polarization
Societal polarization is exacerbated by the breakdown of shared common knowledge. When people inhabit segregated information networks (e.g., through cable news, social media, residential segregation), they develop disjoint pools of common knowledge. This makes it harder to find common ground, fostering divisiveness and allowing 'vituperative' leadership to demonize 'the other side.'
STEVEN: There has been a segregation into two separate pools of common knowledge. Everyone blames social media... But I think it's also cable news, Fox News, prior to social media had that effect... you stop rubbing shoulders with people from different social classes. Each one then hung out with people like them, and then the common knowledge that they shared started to grow disjoint.
Bottom Line
The 1970s toilet paper shortage, and subsequent hoarding during crises, originated from a single public statement by Johnny Carson on The Tonight Show, which created common knowledge of a non-existent shortage.
A widely broadcast, seemingly trivial comment can trigger a self-fulfilling prophecy of scarcity if it becomes common knowledge that others will act on it. This highlights the fragility of supply chains and consumer behavior when common knowledge is manipulated or misinterpreted.
Businesses and public health officials can proactively manage public perception during crises by understanding how common knowledge forms. Clear, consistent communication that prevents the formation of 'everyone knows there's a shortage' narratives can avert panic buying and maintain stability.
The 'victory scream' of presidential candidate Howard Dean effectively ended his campaign because it became common knowledge that 'everyone knew he had a silly victory scream,' making him seem unfit for office.
In politics, trivial public moments can become defining common knowledge, overriding a candidate's qualifications. Public perception, driven by what everyone knows everyone else thinks, can be more impactful than policy or experience.
Political strategists must meticulously manage public appearances not just for individual impact, but for how they will be perceived as common knowledge. Any gaffe that becomes universally known and ridiculed can be fatal, regardless of its actual significance.
Key Concepts
Common Knowledge
A state where not only does everyone know a fact, but everyone also knows that everyone else knows it, and everyone knows that everyone else knows that everyone else knows it, ad infinitum. This recursive awareness is critical for collective action and social coordination.
Keynesian Beauty Contest
A concept where participants in a contest (or market) try to predict not who is 'best' (or what asset is most valuable intrinsically), but who *most other participants will pick* as best. This model explains speculative bubbles in finance and voter behavior in political primaries, where people vote for perceived momentum rather than intrinsic merit to avoid 'wasting' a vote.
Lessons
- Cultivate awareness of the 'common knowledge' at play in any social or professional interaction; recognize what is explicitly known versus implicitly understood by all parties.
- When communicating sensitive information, consider using 'weasel words' or indirect language to preserve relationships and allow for plausible deniability, if appropriate.
- Actively seek diverse information sources to avoid being confined to a single 'pool of common knowledge,' which can contribute to polarization and misunderstanding.
- Challenge the 'argument as war' metaphor by approaching disagreements with 'epistemic humility,' focusing on data and truth-seeking rather than winning a debate.
Quotes
"So common knowledge in the technical sense refers to the situation where I know something, you know it, I know that you know it, you know that I know it, I know that you know that I know it, ad infinitum. So it's when everyone knows that everyone knows and the dot, dot, dot is essential."
"The only reason that a piece of paper with Abraham Lincoln on it is valuable is because other people treat it as valuable. Now, why do they treat it as valuable? Well, because they know that other people will treat it as valuable. That's what makes it a currency."
"If two human beings look into each other's eyes anywhere on earth for more than six seconds, then either they're going to have sex or one of them is going to kill the other one."
"When the little boy said the emperor was naked, he wasn't telling anyone anything they didn't already know, but he was changing their knowledge because when he blurted it out in public, now everyone knew that everyone else knew that everyone else knew."
"The only thing we have to fear is fear itself, this was a theorem of common knowledge. It wasn't just a feel-good bromide, but he was accurately diagnosing the situation."
"If we disagree, it's because there's insufficient data to create the agreement to not let's go have a beer and invent the experiment that will resolve this."
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