The H3 Podcast
The H3 Podcast
March 5, 2026

We're Starting a War With Ethan - H3 After Dark #22

Quick Read

The hosts delve into the bizarre world of fast food marketing, internet dating spectacles, and shocking personal revelations, all while playing a 'Guess Who' game with H3 universe characters.
McDonald's new Big Arch burger is largely a rehash of the Big Mac with minor tweaks and a higher price.
Food in commercials is often heavily manipulated with non-edible props and sprays to appear perfect.
A viral speed-dating photoshoot in Oklahoma featured women paying to be aggressively posed and kissed by a cowboy, highlighting extreme online performance.

Summary

This episode of H3 After Dark features a humorous 'trial' against Ethan for alleged content theft, followed by a detailed review of McDonald's new Big Arch burger, critiquing its ingredients and comparing it to other menu items. The discussion expands into the deceptive practices of food photography and the increasing integration of AI into dating apps, prompting a debate on the erosion of human connection. A segment on corporate social media strategies highlights the shift from authentic brand engagement to forced 'edginess.' The hosts then engage in a lively 'Guess Who' game using figures from the H3 universe. The episode culminates in a deep dive into a viral, bizarre speed-dating photoshoot series from Oklahoma and a shocking personal revelation from Harley about unknowingly living adjacent to a sex offender trailer park.
This episode offers a candid, humorous, and sometimes unsettling look into the intersection of internet culture, fast food marketing, and human behavior. It highlights the performative nature of online interactions, from corporate social media to personal dating, and exposes the often-unseen realities behind curated content. The personal anecdotes and discussions about internet 'lore' provide insight into the unique community dynamics of large online fanbases.

Takeaways

  • The McDonald's Big Arch burger, despite new ingredients like white cheddar and a unique bun, is deemed largely similar to a Big Mac but more expensive.
  • Food styling for commercials involves non-edible elements like pins, shellac, and white glue to create visually perfect but unrealistic food.
  • AI is integrating into dating apps, offering automated responses and potentially leading to a future where AI manages human dating interactions.
  • Corporate social media attempts at 'edginess' often fall flat compared to earlier, more authentic brand interactions like Wendy's on Twitter.
  • CEO salaries in fast food vary drastically, with McDonald's CEO earning $20M and Wendy's CEO $825k, sparking discussion on executive compensation.
  • A viral Instagram series documented a highly performative speed-dating photoshoot in Oklahoma, where women paid to be aggressively interacted with by a cowboy for photos.
  • Harley unknowingly lived adjacent to a sex offender trailer park in St. Petersburg, Florida, a revelation that shocks the hosts.

Insights

1McDonald's Big Arch Burger: A Familiar, Pricier Offering

The new McDonald's Big Arch burger, featuring white cheddar cheese, a tangy sauce, and a poppy/sesame seed bun, is perceived by the hosts as a slightly modified, more expensive version of the classic Big Mac, offering little significant innovation despite its marketing.

Hosts and guest review the burger, noting the two seeds on the bun, the tangier sauce, and the white cheddar, but ultimately conclude it's 'not very different from the Big Mac' and 'very safe.'

2The Deceptive Art of Food Photography in Advertising

Food in commercials and advertisements is often meticulously constructed using non-edible props and techniques to appear perfect. Pins hold ingredients in place, shellac adds shine, and white glue substitutes for milk to achieve desired visual effects.

Kate, drawing on her experience in food styling, explains how art departments use pins to layer ingredients, spray items with shellac, and use white glue for milk in cereal shots to create visually appealing but often inedible props.

3AI's Creeping Influence on Human Connection in Dating

AI is increasingly being integrated into dating applications, offering users AI-generated response options. This trend raises concerns about the further erosion of genuine human interaction, potentially leading to a future where AI assistants manage dating lives.

The hosts discuss dating apps suggesting answers to messages and hypothesize a future where AI assistants could schedule dates based on user profiles, effectively removing direct human communication from the initial stages of dating.

4Corporate Social Media's Struggle for Authenticity

Modern corporate social media accounts, like McDonald's, often attempt to engage in 'edgy' or self-referential humor in comments, but this often feels forced and less authentic compared to earlier pioneers like Wendy's, who established a genuinely witty online persona.

The hosts observe McDonald's social media trying to be 'cute' and 'self-referential' in comments, contrasting it with Wendy's early, impactful 'clapping back' on Twitter, suggesting that widespread corporate adoption has diluted the original charm.

5The Bizarre World of Oklahoma Cowboy Speed Dating Photoshoots

A viral Instagram series documents a highly performative and unsettling speed-dating photoshoot in Oklahoma, where women paid to participate in aggressive, theatrical interactions, including being physically manhandled and kissed by a cowboy, all for social media content.

The hosts watch a series of videos depicting a cowboy aggressively interacting with women, including lifting and kissing them, during a three-hour photoshoot. The photographer confirmed women paid to participate, highlighting the contrived and uncomfortable nature of the event.

6Unwitting Residency in a Sex Offender Trailer Park

Harley reveals that he unknowingly lived adjacent to a trailer park for registered sex offenders in St. Petersburg, Florida, a fact he only discovered years later through a documentary.

Harley recounts living in St. Petersburg, Florida, and later learning from a documentary ('Pervert Park') that his mobile home park was either adjacent to or part of a community for sex offenders, a fact that deeply shocks the other hosts.

Notable Moments

The hosts conduct a mock 'International Criminal Court' trial against Ethan for 'crimes against comedy,' playfully accusing him of stealing segments and creating market substitutes.

This lighthearted opening sets a humorous, self-aware tone for the episode, leaning into internal podcast 'drama' and establishing a playful dynamic among the hosts.

Kate reveals the behind-the-scenes secrets of food photography, explaining how props and non-edible elements are used to make food look perfect in commercials.

This moment demystifies a common advertising practice, offering a rare glimpse into the artificiality of commercial food presentation and highlighting the gap between expectation and reality.

Harley recounts his experience of unknowingly living adjacent to a sex offender trailer park in St. Petersburg, Florida, a revelation that shocks the other hosts.

This deeply personal and darkly humorous anecdote provides a surprising and memorable moment, showcasing the unexpected realities of everyday life and the hosts' genuine reactions.

Quotes

"

"I like my steak cooked so a vet can still save it."

Speed Dating Participant
"

"You know, you know he's getting raided in the truck. You know, he's getting raided in the truck."

Harley
"

"I was like, 'I'm like outside on my lawn chair tanning in Pervert Park.'"

Harley

Q&A

Recent Questions

Related Episodes