We Were Nominated | The Basement Yard #540
Quick Read
Summary
Takeaways
- ❖The Basement Yard received nominations for Best Comedy Podcast and Best Overall Ensemble at the iHeart Radio Podcast Awards.
- ❖A video featuring the hosts singing a Backstreet Boys song in 'Simlish' was flagged on YouTube, with monetization redirected to the band.
- ❖The hosts expressed surprise and pride in their nominations, acknowledging their independent status among major industry players.
- ❖They discussed future Patreon goals, including an 'Edward 40 Hands' episode if they reach 40,000 patrons.
- ❖The episode featured extensive comedic banter, including discussions on body shaming, drone sightings, and sleeping habits.
Insights
1Podcast Achieves Major Industry Recognition
The Basement Yard podcast received nominations for two iHeart Radio Podcast Awards: Best Comedy Podcast and Best Overall Ensemble. This recognition is significant for an independent podcast competing against shows from major companies and celebrity hosts.
No, we got nominated for iHeart uh iHeart Radio podcast awards. ... We got best comedy, best comedy podcast, and best overall ensemble, I believe it is, which is wild. I didn't think that we were an ensemble. ( - ) The fact that we even nominated on this and and the winners are decided by like a like their own judges or whatever. So, like the fact that we're even nominated by people like that is like [ __ ] awesome. That means that, you know, we're kind of doing something right. ( - )
2YouTube Monetization Challenges for Parody Content
A video featuring the hosts singing a Backstreet Boys song in 'Simlish' was flagged by YouTube, resulting in the monetization being redirected to the Backstreet Boys. This illustrates the strict and sometimes unexpected nature of content ID systems on platforms like YouTube.
one of the Sagato Studios videos, we lost some monetization. Well, actually, we're giving it to somebody else right now. ... because you guys sung Backstreet Boys so well that it was flagged. ... In the Misheard uh music video when you were singing in Simish. ... So, the Backry Boys flagged you for singing their song in Simish. ... Wait, we sing it in a in a madeup language and then we got flagged and we have to give them the money. ( - )
3Patreon as a Key Engagement and Monetization Platform
The hosts actively promote their Patreon, offering exclusive weekly episodes and using it as a platform for audience-driven content goals, such as the 'Edward 40 Hands' challenge. Patreon serves as a direct monetization channel and a way to build a loyal community by offering additional content and interactive experiences.
patreon.com/thebasemanyard. ... You got these weekly episodes of Weekend Man. ... Second tier weekly episodes every single Friday. ... If I join Patreon today, do I only get to see the episodes that come out after my joining? No, you get access to all of them. ( - ) We're closing in on 40 and uh we'll see what happens here. ... 40,000 patrons. Edward 40 hand Patreon episode. Two 40s. ( - )
Opportunities
Leverage 'Simlish' or Parody Content for Brand Engagement
Create content using 'Simlish' or other non-infringing parodies to engage audiences, potentially leading to viral moments or direct interaction with original artists (e.g., inviting Backstreet Boys to their show). The hosts' experience with Backstreet Boys flagging their 'Simlish' cover, while causing monetization loss, also sparked a humorous discussion about potential collaboration or publicity. This suggests a strategy where 'almost copyright infringement' or highly creative parodies can generate buzz and even lead to unexpected opportunities.
Implement Tiered Patreon Goals for Interactive Content
Design specific, escalating Patreon subscriber goals that unlock unique, challenge-based content (e.g., 'Edward 40 Hands' episode) to incentivize audience growth and engagement. The podcast uses Patreon not just for exclusive content but for interactive 'goals' that involve the hosts performing stunts or specific activities. This gamified approach encourages fans to subscribe and push for milestones.
Strategic Use of Industry Award Nominations for Brand Building
Actively promote and discuss industry award nominations, even if not winning, to elevate brand perception, attract new audiences, and open doors for collaborations. The hosts leverage their iHeart Radio Podcast Award nominations to validate their independent success and discuss potential future opportunities, like performing with the Backstreet Boys. This demonstrates how nominations themselves, regardless of a win, can be a powerful marketing tool.
Lessons
- For content creators, explore unique forms of parody or creative expression (like 'Simlish') to engage audiences, but be aware of how content ID systems might still flag and monetize such content for the original rights holders.
- Utilize platforms like Patreon to build a direct relationship with your audience, offering exclusive content and setting interactive goals to foster community and drive subscriptions.
- When receiving industry recognition, actively communicate these achievements to your audience and leverage them as a testament to your brand's growth and credibility, even if you are an independent creator.
Notable Moments
Podcast Nomination Announcement
The hosts reveal their nominations for Best Comedy Podcast and Best Overall Ensemble at the iHeart Radio Podcast Awards, expressing genuine surprise and gratitude, marking a significant milestone for their independent show.
Backstreet Boys Copyright Claim
Discussion around losing YouTube monetization for a 'Simlish' cover of a Backstreet Boys song highlights the unexpected and strict nature of content ID systems, even for highly creative or parodic content.
Patreon 'Edward 40 Hands' Goal
The hosts discuss reaching 40,000 Patreon patrons to unlock an 'Edward 40 Hands' drinking challenge episode, showcasing their strategy for interactive audience engagement and tiered content.
Quotes
"We got nominated for iHeart uh iHeart Radio podcast awards. ... We got best comedy, best comedy podcast, and best overall ensemble, I believe it is, which is wild. I didn't think that we were an ensemble."
"So, the Backry Boys flagged you for singing their song in Simish. ... Wait, we sing it in a in a madeup language and then we got flagged and we have to give them the money."
"The way that that industry works is when something gets hot enough, everyone wants it. What if we need to be hotter?"
"If I die skydiving, that's so stupid. That's so dumb."
"Kids, they keep your feet on the ground, literally and figuratively."
Q&A
Recent Questions
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