BROKEN PLAY W/ KARLOUS MILLER, & DC YOUNG FLY | 85 SOUTH SHOW
Quick Read
Summary
Takeaways
- ❖Childhood activities like K.A.D.A. and tap dancing, though often forced, were seen as ways to keep kids busy and off the streets.
- ❖The WNBA is viewed as having significant untapped potential for growth and fan engagement, with humorous suggestions for boosting attendance.
- ❖Parenting approaches are debated, contrasting forcing children into activities versus allowing them to discover natural passions.
- ❖Nostalgic memories of local grocery stores (Piggly Wiggly, Cub Foods) and "candy ladies" highlight community-level entrepreneurship and childhood experiences.
- ❖The discussion touches on unique childhood "addictions" like Kool-Aid with salt and eating cornstarch, showcasing peculiar cultural habits.
Insights
1The Value of "Forced" Childhood Activities
The hosts reflect on how their parents forced them into various activities (like K.A.D.A. or tap dancing) not necessarily for passion, but to keep them engaged, safe, and potentially prosperous. They argue that these experiences, even if initially disliked, instilled discipline and exposed them to skills that proved valuable later in life, contrasting with today's highly competitive youth sports environment.
As kids, we was forced to be in [stuff] to make us prosperous. To make us try to find something. They was trying to not push us in the street. Anything that kept us busy. () ...I learned some things that I implemented into my lifestyle where I'm like okay I see the importance of that. ()
2Untapped Marketing Potential of the WNBA
The hosts express strong opinions on the WNBA's current state, highlighting its low attendance and player salaries (e.g., A'ja Wilson's $1.4 million supermax contract being seen as a "slap in the face"). They humorously brainstorm ways to increase fan engagement and revenue, suggesting that a more aggressive, entertainment-focused marketing approach could draw larger crowds and better support the athletes.
WNBA is the most watched sport in America right now. And I don't know what they doing with the money, but it's time to start giving back to the women who make the game thrive. And 1.7, that's a slap in their face. () ...You think you doing some [stuff] by going and sitting courtside out at the Hawks, [stuff] I'm at this [stuff] WNBA game with 14 tickets in MY I GOT A SECTION. ()
3The "Candy Lady" as a Community Entrepreneur
The discussion fondly recalls the "candy lady" – an informal neighborhood entrepreneur who sold individual candies and snacks from their home. This figure is framed as a crucial part of childhood, serving as a de facto convenience store and even an early math teacher, teaching kids about profit margins and making their money stretch.
If the candy lady was selling them [stuff] for 50 cent, right? What was her profit margin? What was she paying retail for them [stuff]? () ...The candle lady was our math teacher. You remember when she used to tell you how much change you got left... ()
Bottom Line
The WNBA could significantly boost its appeal and revenue by embracing a more entertainment-driven, personality-focused marketing strategy, similar to how male athletes like Dr. J revolutionized basketball.
Current marketing might be too traditional, missing opportunities to highlight the unique athleticism and competitive spirit in a way that draws broader audiences.
Develop campaigns centered on individual player personalities, rivalries, and highlight-reel plays, potentially integrating comedic or viral content to appeal to younger demographics and social media.
The concept of "ghetto children's birthday float" (sherbet and off-brand soda) exemplifies ingenious resourcefulness in creating enjoyable experiences with limited means.
This highlights a cultural trait of innovation born from necessity, turning basic ingredients into memorable treats.
Brands could tap into this nostalgia by reintroducing or marketing affordable, customizable party solutions that evoke similar feelings of creative fun.
Opportunities
Ergonomic Cookware Line for Black Families
A line of pots and pans specifically designed in "perfect sizes" for common dishes in black households, ensuring optimal cooking and appropriate portioning for family meals and leftovers. Examples include a "spaghetti pot" that doubles as a collard green and gumbo pot, and a cornbread pan. The design emphasizes "efficiency" and non-stick properties.
Lessons
- Consider how "forced" childhood activities, even those initially disliked, might have contributed to discipline, resilience, or unexpected skills later in life.
- Explore ways to support and engage with women's professional sports leagues like the WNBA, recognizing their potential for growth and impact.
- If you're a parent, observe your child's natural inclinations and passions, but also consider the value of exposing them to diverse activities for broader development.
Quotes
"As kids, we was forced to be in [stuff] to make us prosperous. To make us try to find something. They was trying to not push us in the street. Anything that kept us busy."
"WNBA is the most watched sport in America right now. And I don't know what they doing with the money, but it's time to start giving back to the women who make the game thrive."
"The candle lady was our math teacher. You remember when she used to tell you how much change you got left..."
"I got a pot that's the perfect size for making one pack of noodles. Nothing gets wasted. These pots are ergonomic."
Q&A
Recent Questions
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