Roland Martin Unfiltered
Roland Martin Unfiltered
June 20, 2026

Juneteenth 2026. Self-Determination, Black Liberation & the Freedom We Still Fight For. #RMU

YouTube · j9ZvrHdvrCE

Quick Read

This episode unpacks Juneteenth's complex history, its role as a catalyst for Black self-determination, and the ongoing fight for economic and social liberation, urging a shift from mere celebration to strategic action and narrative control.
Juneteenth's origin involved 75,000 Black troops enforcing emancipation in Texas, thwarting Confederate plans to resume slavery in Mexico.
The holiday must be leveraged for economic empowerment, financial literacy, and political organizing, not just celebration.
Controlling the historical narrative through Black-owned media is essential to prevent whitewashing and commercial exploitation.

Summary

Roland Martin Unfiltered hosts a panel discussion on Juneteenth, emphasizing its significance beyond a federal holiday. Guests, including 'Grandmother of Juneteenth' Opal Lee, historian Dr. Gerald Horn, and various academics and activists, highlight the holiday as a continuous fight for freedom, economic empowerment, and historical truth. The discussion reveals lesser-known historical facts, such as the role of 75,000 Black troops in enforcing emancipation in Texas and the Confederate plot to continue slavery in Mexico. Critics challenge the historical accuracy of Juneteenth as the definitive end of slavery, pointing to the 13th Amendment's ratification and continued enslavement in some states. The episode advocates for Black-owned media to control the narrative, push for financial literacy, and leverage Juneteenth gatherings for political and economic organizing, rather than allowing it to be commercialized or whitewashed.
Understanding Juneteenth's full historical context and its contemporary relevance is vital for Black communities to leverage this federal holiday as a platform for sustained advocacy. This episode provides critical insights into how to counter historical inaccuracies, resist commercialization, and strategically organize for economic empowerment and systemic change, ensuring the holiday serves as a powerful annual rallying cry for true liberation rather than a symbolic gesture.

Takeaways

  • Juneteenth is a federal holiday, but the fight for true freedom and equality continues, extending beyond symbolic recognition.
  • The Emancipation Proclamation was enforced in Texas by 75,000 Black 'colored troops,' not just General Granger, countering a common historical oversight.
  • Confederates planned to resume slavery in Texas and deport Black people to French-ruled Mexico, a plot thwarted by Union and Black troops.
  • Juneteenth should be a day for Black economic empowerment and self-reliance, not merely barbecues or concerts.
  • Financial literacy education, mandated in schools and championed by Black communities, is crucial for closing racial wealth gaps.
  • Black-owned media is indispensable for controlling the Juneteenth narrative and preventing its commercialization or historical distortion.
  • Juneteenth gatherings should be used for civic engagement, data collection, and pushing policy changes at local and national levels.
  • The historical narrative of Juneteenth as the definitive end of slavery is debated, with some arguing the 13th Amendment's ratification (December 6, 1865) is more accurate for nationwide freedom.

Insights

1Juneteenth as a Catalyst for Ongoing Freedom, Not Just a Celebration

Opal Lee, the 'Grandmother of Juneteenth,' emphasizes that the holiday is not just for Black people or Texans, but for everyone, as true freedom remains elusive due to persistent disparities in joblessness, homelessness, healthcare, and education. She urges continued action, stating, 'We can't rest on our laurels because we got us a Juneteenth holiday.' Roland Martin reinforces this, framing Juneteenth as an 'empowerment opportunity' and a 'black economic empowerment opportunity' to advance the community and fight for freedom.

Opal Lee states, 'Roland, Juneteenth needs freedom. And I'm not talking about for black folk and Texans. I'm talking for everybody. And we're not free yet. As long as we have the disparities that we have, we're not free.' Roland Martin adds, 'We should be looking at this as an empowerment opportunity, a black economic empowerment opportunity as opposed to saying, "Oh, it doesn't matter."'

2The Untold Role of Black Troops in Juneteenth and Preventing Resumed Slavery

Historian Dr. Gerald Horn reveals that General Granger arrived in Galveston with 75,000 'colored troops' to enforce emancipation. This massive military presence was necessary because Texas, largely undamaged by the Civil War, harbored Confederate plans to resume slavery and deport Black people to French-ruled Mexico, which supported the Confederacy. These Black troops were instrumental in preventing a renewed Civil War and countering French influence in Mexico, effectively saving the United States.

Dr. Gerald Horn explains, 'He was accompanied by 75,000 so-called colored troops. And why did he need so much backup? He needed so much backup because the settlers in Texas... had this idea of resuming slavery in Texas. And not only that, but recall that Mexico... was then under French rule. They were supporting the Confederacy.' He adds that these troops 'helped to save the United States from resuming the US Civil War under a different guise.'

3Juneteenth as a Tool to Correct History and Confront Systemic Injustice

Roland Martin and guests argue that Juneteenth forces America to confront its 'original sin' of slavery annually, providing an opportunity to 'set the record straight' on historical inaccuracies. They emphasize that the holiday is not about white guilt but about acknowledging and dismantling 'significant structures and barriers' to Black advancement. The holiday's existence compels mainstream media and institutions to discuss slavery, allowing Black voices to control the narrative and educate the public on the full, complex history.

Roland Martin states, 'The benefit of Juneteenth is we don't have to get over it. Now they ARE FORCED TO HAVE TO DISCUSS it at least once a year. But the other thing that is happening with Juneteenth is that not only are they being forced to discuss it, we get an opportunity to actually set the record straight.' Lee Spiekerman's video (reposted by Martin) highlights that 'most African-Americans are waiting for... white leaders to wake up and acknowledge that there are significant structures and barriers remaining in place to African-American advancement.'

4The Debate Over Juneteenth's Historical Accuracy and the True End of Slavery

Carl Mack, a historian, challenges the narrative that Juneteenth (June 19, 1865) marked the end of slavery for all Black people. He argues that slavery officially ended on December 6, 1865, with the ratification of the 13th Amendment, noting that 225,000 Black people remained enslaved in states like Kentucky and Delaware after Juneteenth. Mack criticizes the 'historical inaccuracy' and 'misrepresentation' of Juneteenth by Congress and state legislation, advocating for December 6th as the true universal emancipation day.

Carl Mack asserts, 'Slavery ended in this country on December 6th, 1865, 6 months after Juneteenth.' He further states, 'There were 225,000 of our ancestors still enslaved, and they did not taste freedom until December 6th, 1865, when Georgia became the 27th state to ratify the 13th Amendment.'

5Juneteenth as a Call for Economic Freedom and Financial Literacy

Kevin Cohee, CEO of One United Bank, frames Juneteenth as an opportunity to push for economic freedom, emphasizing the need for mandatory financial literacy education in K-12 schools. He highlights that this education is worth over $127,000 in a person's lifetime and is crucial for closing racial wealth and income gaps. Cohee stresses that Black Americans should advocate for this legislation and leverage corporate commitments to diversity and inclusion to build Black businesses and communities.

Kevin Cohee states, 'It's that lack of financial literacy that is probably the largest factor suppressing our economic growth right now.' He adds, 'Passing this legislation... is worth $127,000 over a person's lifetime.' Roland Martin also highlights the disparity in advertising spend, with Black-owned media receiving only 0.5% to 1% of the $340 billion total.

6The Importance of Black-Owned Media and Controlling the Narrative

Multiple guests, including Roland Martin, emphasize that Black-owned media is essential for controlling the narrative around Juneteenth and Black history. They argue that mainstream white media often whitewashes or commercializes the holiday without delving into its true historical significance or contemporary struggles. Black-owned platforms provide the space to correct historical inaccuracies, discuss economic empowerment, and push for policy changes without external censorship.

Roland Martin states, 'What you laid out is why you gotta have blackowned media... this ain't going to happen on MSNBC, CNN, Fox News, ABC, NBC, CBS.' Sam Collins III adds, 'We have to control the narrative... We have to create our own platforms and tell our own stories, stand flatfooted and tell the truth.'

7General Order No. 3: A Mixed Message of Freedom and Control

Dr. Peniel Joseph dissects General Order No. 3, which announced freedom in Texas. While it declared 'absolute equality of personal rights and rights of property,' it also advised freedmen to 'remain quietly at their present homes and work for wages' and 'not be allowed to collect at military post' or 'be supported in idleness.' Joseph calls this an 'outrageous order' and a 'testament to black people that they really just move on number one and ignore number two and three,' highlighting the immediate backlash and continued attempts to control newly freed Black people.

Dr. Peniel Joseph analyzes General Order No. 3, quoting its directives for freedmen to 'remain quietly at their present homes and work for wages' and 'not be allowed to collect at military post and that they will not be supported in idleness.' He calls it 'an outrageous order in its totality.'

Bottom Line

The 'second Juneteenth' on June 19, 1867, involved Black troops and Mexicans capturing and executing Emperor Maximilian, ending the French puppet government in Mexico and the Confederate threat to restart the Civil War.

So What?

This highlights a deeper, international dimension of Black liberation efforts and Black-Brown unity, which is often overlooked in the traditional Juneteenth narrative. It shows the strategic importance of Black military power beyond US borders.

Impact

Integrate this 'second Juneteenth' into educational curricula and public discussions to broaden understanding of Black liberation's global impact and historical alliances, fostering contemporary Black-Brown solidarity.

The Juneteenth flag colors (red, white, and blue with a star) promoted by the National Juneteenth Commission are largely ignored by Black communities, who predominantly wear Pan-African colors (red, black, and green, often with yellow).

So What?

This demonstrates a grassroots assertion of Black identity and self-determination over externally imposed symbols, signaling a preference for Pan-African solidarity and a rejection of American nationalist framing for the holiday.

Impact

Support and promote the adoption of Pan-African colors and symbols in Juneteenth celebrations and merchandise, reinforcing the holiday's connection to broader Black liberation movements and cultural pride.

Opportunities

Develop comprehensive K-12 financial literacy curricula and advocacy programs.

Create and promote a standardized K-12 curriculum for financial literacy, covering topics from real estate and stocks to trusts. Partner with Black-owned educational technology companies and advocacy groups to push for mandatory adoption in state legislatures, highlighting the significant economic benefits for Black communities.

Source: Kevin Cohee, CEO of One United Bank, emphasizes the critical need for mandatory K-12 financial literacy education, stating it's worth over $127,000 in a person's lifetime.

Establish a 'Black Business Certification' and 'Black Spend Audit' for Juneteenth-related corporate engagement.

Create a certification program for genuinely Black-owned businesses that can be leveraged for Juneteenth events and corporate partnerships. Implement an audit system to track how much corporations claiming to support Juneteenth actually spend with Black-owned vendors (caterers, AV, transportation, media, etc.) and invest in Black communities, holding them accountable beyond symbolic gestures.

Source: Roland Martin details his practice of asking event organizers if they use Black-owned vendors and stresses the need to leverage Black collective power to demand investment from corporations profiting off Juneteenth.

Fund and empower local Black historical organizations and cultural centers.

Create a fund specifically for long-standing, grassroots Black historical organizations and cultural centers that have been preserving and telling the true Juneteenth story for decades. This funding should come with no strings attached, allowing these organizations to control their narratives and expand their educational outreach without paternalistic oversight.

Source: Sam Collins III highlights the struggle of local organizations like the Neocult Cultural Center (30 years) and the National Juneteenth Observance Foundation (since 1994) to tell the true history, and warns against 'paternalistic relationship in which when funding comes in they tell us what we can and cannot say.'

Lessons

  • Engage in civic action and data collection during Juneteenth events: Don't just attend parties; use gatherings for voter registration, collecting contact information, and mobilizing for local and national policy changes.
  • Actively control the Juneteenth narrative: Utilize Black-owned media platforms to share accurate historical information and counter commercialization or whitewashing efforts by mainstream entities.
  • Advocate for mandatory financial literacy in schools: Support legislation and community initiatives that ensure K-12 students receive comprehensive financial education to build economic power within Black communities.
  • Support and invest in Black-owned businesses: Prioritize spending with Black entrepreneurs and demand that corporations celebrating Juneteenth allocate significant resources to Black vendors and investment funds.
  • Educate yourself and others on the full history of Juneteenth: Research beyond common narratives, including the role of Black troops, the complexities of General Order No. 3, and the ongoing fight for freedom post-1865.

Notable Moments

Opal Lee, the 95-year-old 'Grandmother of Juneteenth,' recounts her decades-long fight for the federal holiday and her ongoing advocacy for true freedom beyond the holiday itself.

Her personal story and unwavering dedication underscore the deep, sustained effort required to achieve recognition and highlight that the holiday is a milestone, not an endpoint, in the struggle for liberation.

Dr. Gerald Horn reveals the critical role of 75,000 'colored troops' in enforcing emancipation in Texas and thwarting Confederate plans to continue slavery in Mexico, a detail largely absent from mainstream history.

This revelation fundamentally shifts the understanding of Juneteenth from a simple announcement to a military enforcement, emphasizing Black agency and military power in securing freedom and preventing a renewed Civil War.

Carl Mack presents a contrarian historical view, arguing that December 6, 1865 (13th Amendment ratification) is the true end of slavery for all, as 225,000 Black people in states like Kentucky and Delaware remained enslaved after Juneteenth.

This challenges the popular narrative of Juneteenth as the universal emancipation day, prompting a deeper, more nuanced understanding of the timeline of slavery's end and the varying experiences of Black people across states.

Reverend Jeff Carr shares a personal anecdote about spending Juneteenth clearing a sewer for his community center, finding 'joy' in maintaining independent Black spaces, rather than attending celebrations.

This illustrates the concept of 'joyful freedom' as a continuous state of maintenance and self-determination, contrasting it with merely being 'turned loose' without the means to sustain independence, and highlights the practical, often unglamorous work required for community empowerment.

Jason Edwards discusses his father, Texas State Representative Al Edwards, as the 'Father of Juneteenth,' who spearheaded the effort to make it a state holiday in Texas in 1979, laying the groundwork for its eventual federal recognition.

This clarifies the long, often overlooked political struggle behind Juneteenth's recognition, emphasizing the critical role of Black legislative leadership in Texas before the national movement gained prominence.

Quotes

"

"Roland, Juneteenth needs freedom. And I'm not talking about for black folk and Texans. I'm talking for everybody. And we're not free yet. As long as we have the disparities that we have, we're not free."

Opal Lee
"

"The benefit of Juneteenth is we don't have to get over it. Now they ARE FORCED TO HAVE TO DISCUSS it at least once a year. But the other thing that is happening with Juneteenth is that not only are they being forced to discuss it, we get an opportunity to actually set the record straight."

Roland Martin
"

"The mistake that was made is they didn't free the slaves, they just turned us loose."

Eddie Frierson (quoted by Rev. Jeff Carr)
"

"Slavery ended in this country on December 6th, 1865, 6 months after Juneteenth."

Carl Mack
"

"We have to create our own platforms and tell our own stories, stand flatfooted and tell the truth. I would rather fast on my feet than eat steak on my knees. So be careful taking funding that is going to require you to be quiet."

Sam Collins III
"

"It's that lack of financial literacy that is probably the largest factor suppressing our economic growth right now."

Kevin Cohee
"

"The people of Texas are informed that in accordance with a proclamation from the executive of the United States, all slaves are free. This involves an absolute equality of personal rights and rights of property between former masters and slaves and the connection hereto for existing between them becomes that between employer and hired labor. The free men are advised to remain quist folks he actually this this is the order which people don't actually talk about. The Freemen are advised to remain quietly at their present homes and work for wages. They are informed that they will not be allowed to collect at military post and that they will not be supported in idleness either there or elsewhere."

General Order No. 3 (read by Roland Martin)
"

"If there is no state holiday in Texas, there is no federal holiday in the United States."

Roland Martin

Q&A

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