The Yak
The Yak
June 24, 2026

The Latest Content Idea From The Brain Of Mintzy: Barstool N.W.O. | The Yak 6-24-26

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Quick Read

Barstool's office erupts in debate over Ben Mintz's disruptive treadmill antics, leading to a company-wide vote on his ban and the emergence of a 'Barstool NWO' content idea.
Ben Mintz's disruptive treadmill workout sparked a Barstool-wide vote, resulting in a ban.
An 'accidental' bid on a Taylor Swift chair and fake NBA tickets add to the office's bizarre week.
A proposed 'Barstool NWO' for company 'bad boys' aims to capitalize on controversial personalities.

Summary

This episode of The Yak is a chaotic blend of office drama, personal anecdotes, and sports debates. The central conflict revolves around Ben Mintz's loud and attention-seeking behavior on the office treadmill, which disrupted a live stream. This sparked a company-wide vote on whether he should be banned, with the office split almost evenly. The discussion also touches on Mintz's idea for a 'Barstool NWO' (New World Order) faction for 'bad boys' of the company. Other segments include Windham Clark's surprising reason for hating Baker Mayfield, Eddie's misadventure with fake NBA Draft tickets, a brief mystery about a damaged jumbotron, and a heated debate on whether homemade French fries are a 'fat guy move' and if Jalen Brunson is the greatest New York Knick of all time.
The episode offers a raw look into the internal dynamics and content generation strategy of Barstool Sports, highlighting how internal 'drama' and personality-driven antics are central to their brand. It showcases the blurred lines between personal behavior and content, demonstrating how controversial figures like Mintz, despite being disruptive, can generate significant engagement and even potential sponsorship opportunities. The discussions also reflect broader cultural debates around health, sports legacies, and the value of 'authentic' vs. 'planned' content.

Takeaways

  • Golfer Windham Clark revealed he tweeted 'I hate Baker Mayfield' because Mayfield cheated with his girlfriend in 2016.
  • Eddie bought fake physical tickets for the NBA Draft from a scalper, losing $200, despite warnings.
  • A company-wide vote was held to decide if Ben Mintz should be banned from the office treadmill due to his disruptive, loud workouts.
  • The office jumbotron was damaged by Brandon Walker kicking an easel during a trivia event.
  • A debate ensued over whether making homemade French fries is a 'fat guy move,' with strong opinions on both sides regarding health and effort.
  • Ben Mintz proposed a 'Barstool NWO' content idea, featuring 'bad boys' who embrace disruptive behavior for content.
  • Brandon Walker passionately argued that Jalen Brunson is the greatest New York Knick of all time due to winning a championship.

Insights

1Windham Clark's Viral Baker Mayfield Tweet Explained

Golfer Windham Clark's 2016 tweet 'I hate Baker Mayfield' went viral after Barstool's Nick found it. Clark revealed on Wake Up Barstool that Mayfield had an affair with his girlfriend at the time, providing a personal and unexpected reason for the tweet.

Nick found a 2016 tweet from Windham Clark saying 'I hate Baker Mayfield.' Clark explained, 'My girlfriend at the time cheated on me with Baker Mayfield.'

2The Barstool Office Debates Ben Mintz's Treadmill Ban

Ben Mintz's loud and attention-seeking behavior on the office treadmill during a live stream sparked a major internal debate. Many, including Big Cat, argued his actions were intentional disruptions for content, while others, like Tate and Anakah, defended him, citing his ability to generate views and potential sponsorship opportunities for Planet Fitness.

Mincy was seen looking at the camera while running loudly on the treadmill. Big Cat stated, 'He knew what he was doing. He's a piece of shit.' Tate argued, 'What my client did yesterday… was both [good content and made money].'

3The 'Homemade Fries' Debate: A 'Fat Guy Move'?

A heated discussion erupted over whether making homemade French fries is considered a 'fat guy move.' Some argued it's inherently unhealthy and excessive for home cooking, while others defended it as a delicious culinary endeavor, potentially healthier than restaurant alternatives.

Brandon Walker: 'It is a fat guy move.' Another host: 'I think when done correctly, the homemade fry is the best French fry.' The argument included points about oil usage and the perceived healthiness of home-cooked meals.

4Eddie's Fake NBA Draft Tickets

Eddie attempted to buy physical NBA Draft tickets from a scalper outside Barclays Center, believing he was getting a deal. Despite his confidence, the tickets were fake, costing him $200 and nearly preventing him from attending the event.

Eddie bought two physical tickets for $100 each. He stated, 'I was still pretty confident like 70/30 that they were legit.' He was turned away at the pre-boarding gate because the tickets were 'fake as hell.'

5Jumbotron Damage Mystery Solved

An email from the office manager requested information about a damaged jumbotron. After reviewing security footage, it was revealed that Brandon Walker accidentally caused the damage by kicking an easel during a trivia event, which then fell into the jumbotron.

An email from the office manager asked for information on how the jumbotron was damaged. Video footage showed Brandon Walker kicking an easel, which then fell and damaged the jumbotron. Brandon admitted, 'It was me, KB, and Nick. We must have done it. It must have Was it when I kicked the… the easel that had the bracket on it.'

6The 'Barstool NWO' Content Idea

Ben Mintz proposed a 'Barstool NWO' (New World Order) content idea, envisioning a faction of 'bad boys' within the company who embrace disruptive and controversial behavior. The concept aims to capitalize on their personalities for content, with potential members like Smokes and Lucas.

Tate stated, 'He is trying to start a Barstool nWo of just the bad boys. Him and Smokes.' The idea involves 'people that always get blamed for stuff, trouble for stuff. They got to wear like bandanas on their head and cut off shirts.'

7Jalen Brunson: Greatest Knick of All Time?

Brandon Walker passionately argued that Jalen Brunson's achievement of winning the first NBA championship for the New York Knicks in 53 years elevates him to the status of the greatest Knick of all time, surpassing past legends like Carmelo Anthony.

Brandon Walker: 'I would say by virtue of winning the first title in 53 years for the Knicks that vaults him into greatest of all time Nick status. He is the number one New York Knick of all time.'

Opportunities

Barstool NWO (New World Order) Content Faction

Create a dedicated content faction within Barstool Sports composed of 'bad boy' personalities like Ben Mintz and Smokes. This faction would lean into their disruptive and controversial personas, generating organic, high-engagement content through their antics and defiance of office norms, potentially leading to unique sponsorship opportunities (e.g., Planet Fitness).

Source: Ben Mintz's idea, discussed by Tate and the hosts.

Leverage Disruptive Personalities for Brand Partnerships

Actively identify and cultivate 'whack packer' personalities who generate high-viewership through their unconventional or disruptive behavior. Use their organic engagement as a unique selling proposition for brand partnerships, as seen with Planet Fitness's interest in Ben Mintz's treadmill antics.

Source: Tate's defense of Mincy, citing Planet Fitness's positive reaction and potential 'Mincy Marathon partnership.'

Lessons

  • Recognize the value of 'whack packer' personalities in content creation, as their disruptive behavior can generate significant views and unique brand opportunities.
  • Implement clear communication protocols for office events and live streams to prevent unintentional disruptions, especially in dynamic work environments.
  • Be wary of unofficial ticket vendors and scalpers, as physical tickets can be easily faked or previously used, leading to financial loss and missed events.

Notable Moments

Windham Clark reveals Baker Mayfield affair

This unexpected and personal revelation provided a viral moment, turning a simple old tweet into a compelling story that generated significant media attention.

Office-wide vote on Ben Mintz's treadmill ban

The democratic process (albeit non-binding) to address an employee's disruptive behavior highlights the unique, personality-driven culture of Barstool Sports, where internal conflicts become public content.

Jumbotron damage mystery solved live

The live investigation and reveal of the jumbotron culprit (Brandon Walker) created an engaging and humorous moment, showcasing the spontaneous, unscripted nature of the show.

Quotes

"

"My girlfriend at the time cheated on me with Baker Mayfield."

Windham Clark
"

"I'm the last guy who would bully Mincy. So in his defense, did he know people were in the cave but wasn't aware that the stream was actually going on there?"

Big Cat
"

"I think when done correctly, the homemade fry is the best French fry."

Zach
"

"Ben Mintz was hired to represent the hundreds of thousands of fat morons from the South."

Tate
"

"Jaylen Brunson is the greatest New York Knick of all time."

Brandon Walker

Q&A

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