PATREON EXCLUSIVE | Favor Isn’t Fair (feat. Jade Cargill) | The Joe Budden Podcast
Quick Read
Summary
Takeaways
- ❖Jade Cargill entered professional wrestling unconventionally, debuting on TV with Shaquille O'Neal without prior indie or extensive developmental experience.
- ❖She attributes her rapid success to being 'blessed' and her strong background, not 'nepo baby' status, and embraces the pressure of being at the top.
- ❖Cargill emphasizes the extreme physical and mental demands of wrestling, debunking the 'fake' perception by detailing injuries, constant travel, and no off-season.
- ❖She advocates for innovative marketing, proposing a 'Baddie Section' with attractive influencers to draw new eyes and sponsors to wrestling events.
- ❖Cargill prefers playing a 'heel' (bad guy) character because it aligns with her naturally confident and unapologetic personality.
- ❖Despite the money in collegiate basketball now, Cargill would still choose wrestling due to a 'newfound love' and continuous learning aspect.
- ❖She highlights the increasing Black representation in wrestling, noting numerous successful Black male and female champions and prominent figures.
Insights
1Unconventional Entry and Rapid Ascent in Wrestling
Jade Cargill's entry into professional wrestling was highly unusual, bypassing the typical 'indies' and developmental system. She was discovered by Mark Henry, trained briefly, and debuted directly on national television in 2020, teaming with Shaquille O'Neal against Cody Rhodes. This 'meteoric rise' is a rare occurrence, with only a handful of individuals achieving such a fast track.
Cargill states, 'For me, I was one of the blessed ones that went to the try out. I trained for a little bit and then I went to the posing company first... I started on TV from day one. I was actually against our champion now Cody Rhodess and I was teaming up with Shaquille O'Neal. So that was my first match ever on TV.' She adds, 'Prior to that I had one practice match.'
2Addressing Criticism of Her 'Fast Run'
Cargill faces criticism from some fans who believe her rapid promotion skipped over others who 'grinded' through the ranks. She dismisses this, stating she does 'what I'm told' and that her quick rise comes with significant pressure and the need to perform consistently at a high level. She attributes her resilience to her humble beginnings and strong personal background.
When asked about people feeling she was 'propelled to the top,' Cargill responds, 'Fair ain't f I mean fair is not what is it? Was it favorite isn't fair or something like that. I can't I I do what I'm told.' She adds, 'That's a lot on my shoulders cuz I have to go out there and I have to perform. It's not a cakewalk that people think it is.' She also states, 'I come from the bottom... I know where I came from. I know how hard I worked.'
3The Physical Reality and Demands of Professional Wrestling
Despite common perceptions of wrestling being 'fake' or choreographed, Cargill emphasizes the extreme physical toll and danger involved. Wrestlers are not on trampolines or cushions, and injuries are common. The conditioning required is intense, encompassing strength, cardio, and the ability to perform, communicate, and react to crowds for extended periods, all while constantly traveling.
Cargill explains, 'We're not on strings. We're fighting gravity. Things happen. Like I just said, I bust my eyebrow open on live TV and I had to keep on going.' She notes, 'This stuff really hurts. We're not on cushion and like all this a trampoline. Have you guys ever felt a ring before? ... It hurts.' She also highlights the 'tough' travel schedule, being home only 'maybe two days out the week' as a tag team champion.
4Strategic Vision for Expanding Wrestling's Audience
Cargill proposes innovative marketing strategies to attract new demographics to wrestling, beyond the traditional fanbase. Her idea of a 'Baddie Section' at events, populated by attractive female influencers, aims to leverage their existing followers and generate broader interest and sponsorship opportunities.
Cargill states, 'That's why I was trying to do this whole baddy section, right? Or we can name it whatever. But what I was going to do was have beautiful women cuz beautiful women attract men.' She explains, 'They show people, hey, this [expletive] is like super dope. It gets more people to the product.' She envisions 'sponsors through that. The women can have Maybelline. The men can have like Sugar Daddies or something like that sponsored for them.'
5The Impact of Social Media on Wrestling's Mystique
Cargill acknowledges that social media and shows like 'Unreal' are blurring the lines between kayfabe (the portrayal of staged events as real) and reality in wrestling. While this transparency can attract new fans by showing the 'layers' and difficulty of the business, it also risks diminishing the traditional 'allure' and mystery that long-time fans appreciate.
Cargill notes, 'with us having what is it? Unreal. Like how does that how how is that going to go with wrestling now and everything we're doing now? because we're pulling back the curtain and we're showing the different layers to wrestling.' She agrees that it 'takes away the allure of the story line' and that 'people think they know every freaking thing.'
Bottom Line
Jade Cargill's 'Baddie Section' concept for wrestling events, featuring attractive female influencers, is a direct play to expand wrestling's audience beyond its traditional base by leveraging modern social media influence and sex appeal.
This strategy challenges conventional wrestling promotion by openly embracing influencer marketing and the 'attraction' factor, potentially alienating some purists but opening massive new revenue streams and fan demographics.
Wrestling promotions could actively scout and integrate high-profile influencers (male and female) into event experiences, not just as one-off appearances, but as recurring 'ambassadors' who bring their fanbases directly to the product, complete with tailored sponsorship opportunities (e.g., beauty brands for female influencers, gaming/lifestyle brands for male).
Cargill, a prominent female wrestler, expresses a strong desire to compete for traditionally male championships (e.g., Intercontinental, US title) and to be managed by a figure like Paul Heyman.
This indicates a readiness among top female talent to further break gender barriers in wrestling, pushing for intergender competition beyond isolated 'special attraction' matches and into regular championship contention, potentially leading to a more inclusive and diverse competitive landscape.
Promotions could experiment with more integrated rosters, allowing top female athletes to challenge for male titles, creating fresh storylines and matches that appeal to a broader audience interested in genuine athletic competition rather than strict gender segregation.
Opportunities
Influencer 'Baddie Section' for Live Events
Create a designated, highly visible section at wrestling events for attractive female influencers. These influencers would promote the event to their large social media followings, bringing new eyes to the product. This could attract new demographics (men and women) and open doors for non-traditional sponsors (e.g., beauty brands, lifestyle brands).
Lessons
- Cultivate a strong personal brand and confidence: Jade emphasizes knowing yourself and being confident, as it helps navigate criticism and stand out in competitive fields.
- Embrace unconventional paths: Don't be afraid to take unique routes to success if an opportunity arises, even if it means bypassing traditional 'grind' stages.
- Understand the business beyond the craft: Recognize that even in performance-based industries, strategic thinking about audience growth, marketing, and revenue generation is key to long-term success.
- Build a robust support system: For demanding careers with extensive travel and no off-season, a strong network of family, friends, and professional help (like nannies or chefs) is essential for personal well-being and career longevity.
- Leverage your background for resilience: Draw strength from your origins and past struggles to develop thick skin against critics and the pressures of being at the top.
Quotes
"Fair ain't f I mean fair is not what is it? Was it favorite isn’t fair or something like that. I can’t I I do what I’m told."
"I come from the bottom... I can care less about what people think of me because I know where I came from. I know how hard I worked."
"My job is to get those people who don’t watch wrestling into wrestling."
"I love wrestling. It’s like a whole different type of love that I didn’t have for basketball. Basketball was just like my nature. Like it was just easy for me and wrestling is just something I’m continuously learning along the way."
Q&A
Recent Questions
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